publication packaging

Packaging of publications
series and singular

MATERIALS PROCESSES PRINT
ONLAB:
Edited by Eric McLuhan and W. Terrence Gordon
Design, packaging and production: Die Gestalten Verlag Berlin, Art direction: Robert Klanten
Layout, typography: onlab Berlin
412 pages, 20 individual offprints, 15 x 23 cm, hard box, 20 individual soft covers, ISBN 1-58423-051-7
Published by: Gingko Press, Inc., 2005

The essay is for exploring; the book, for explaining. Such was McLuhan’s philosophy about these two forms. The essay is the freer
form and one better suited to exploration than the longer meditation, the book. The McLuhan Unbound offprints series is not the last
word in presenting McLuhan´s ideas and discoveries, but the first.








-Like the way they have differentiated the different publications by having different coloured stocks, for inserted pages.





February 2006
Project Projects worked with twelve graduate students from Bard College’s Center for Curatorial Studies to conceptualize and produce this catalog and exhibition. Forty-seven artists and writers responded to the curators' prompt regarding the relevance of cultural institutions. Visitors to the exhibition, located at Art in General in New York, assembled their own portable exhibition from the provided screenprinted boxes, stacks of cards, and mailing labels.


-I LIKE THE CARBOARD BOX