Thursday, 13 November 2008

BRIEF:COLLECTIONS AND 3 MINUTES/CRITIQUE/PROGRESS EVALUATION/

BRIEF 1:3 MINUTES
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PRESENTATION BOARDS
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WRITTEN ON BOARDS

BRIEF:
open brief with title 3 minutes
create anything you want using a singular A1 sheet

TARGET MARKET
prospective employer

CONSIDERATIONS
how is the piece going to be packaged
print processes
paper stocks

CONCEPT
how many times can I type, write and say hello in three minutes

MESSAGE
the most efficient form of communication with me is to talk to me

PROCESSES USED
screenprint and digital print

NOTES
circles represent the totals for the different forms of communication


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CRIT QUESTIONS
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IS THE PRESENTATION CLEAR AND CONCISE?
-lovely, clear & engaging presentation, perfectly storyboarded.
-we understand it completely

CAN YOU UNDERSTAND THE IDEA?
-Its very clear, because the idea is strong, original but ultimately simple
-understand it fine

THIS IS A DIRECT MAIL ARE THERE ANY CHANGES I COULD MAKE TO IMPROVE THE CLARITY OF THE COMMUNICATION?
-It looks like a record cover, which we like, however it would need folding again to fit into mail box should have 3 mins hello track
-Maybe too big as someone new to the product may not be as careful unfolding and miss the sentence. If it was smaller you may be more likely to engage with it
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PROBLEMS WITH PROJECT
1.The package is too big to be mailed out
SOLUTION
-try smaller sizes: 7 inch record sleeve, cd sleeve.
-could include a cd with the mailout

2.The printing cost of the product is too much for it to be feasible to send out
-find cheaper printing methods
-use black and white inkjet to print
-could use screenprint?
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THOUGHTS
-If I use only black and white how will I differentiate the circles?
-could use different bitmapping for each circle
-could i make the differentiation hint towards different forms of communication?
-black and white would be too boring so coloured stocks could improve aesthetic.
-point size may be too small for screenprint as screen may become blocked
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BRIEF 2:collections
PRESENTATION BOARDS
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WRITTEN ON BOARDS
BRIEF
design a catalog for a collection of your choice

TARGET MARKET
artists/designers/collectors/archivers

CONSIDERATIONS
can take any form book/wallchart etc

RESOLUTION 1
COLLECTION
data collection/food collection

CONCEPT
6 days of consumption

IDEA
a piece of information graphics charting 6 days of consumption

INTENTIONS
delve into the world of information graphics

RESOLUTION 2
COLLECTION
rubbish collection/random bag of stuff lying around my room

CONCEPT
bag/book of stuff

INTENTIONS FOR PROJECT
create a publication
type and layout

NOTES
book takes fanzine aesthetict eminate the kind of stuff that is in the bag
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RESOLUTION 1
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CRIT QUESTIONS
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WHAT DATA HAS BEEN COLLECTED?
-food
-consumptioning information over a week

DO YOU THINK THIS RESOLUTION FITS THE BRIEF?
-yes works for us-works best as a record, or calender
-yes definately- it gets you thinking about what you consume yourself

SHOULD I WRITE ANOTHER BRIEF THAT IT FITS BETTER INTO?
-nope
-NO! it doesnt need changing

IS THE KEY CLEAR ENOUGH?
-i understand the key fine. The key doesnt have to completely work as its a strong piece of graphics

SHOULD I FURTHER THIS BY EXPERIMENTING WITH OTHER FORMATS?
-no we like it as it is
-no, it looks brilliant only thing would be the size of it, it could be bigger or smaller. we think it is finished
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THOUGHTS
-this project has finished and this is a completed resolution
-the only thing i would want to do to further this project is track another 6 days of consumption where i think i may consume more i.e. christmas. This way it would be possible to compare the two charts. This may open up more avenues for development also.
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RESOLUTION 2:Bag/book of stuff
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HOW COULD I DEVELOP THIS FURTHER?
-more finishings, a bit less grunge?
-dont think you need to develop it

DO I NEED TO DEVELOP THIS FURTHER?
-yes

DO YOU HAVE A BAG OF STUFF ; A COLLECTION OF RANDOM EPHEMERA THAT I COULD CATALOGUE?
-yes we do, come see us for bags&bags of crap
-yes, claire- its a box of clothes labels, postcards, photos.
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THOUGHTS
-get some other peoples collections and make some cataloging
-make a series of books of collection "make a collection of collectons"
- if i get a few peoples collections i will need to limit the amount of stuff that is given
-i would do this by getting small bags.
- i would need a system to unify the books






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